Since Google plays its algorithms and other proprietary technologies extremely close to the vest, there’s little agreement over what works (and doesn’t) in digital marketing strategies.
Specifically, with respect to eCommerce search engine optimization, where Google core updates can seem to make or break organic rankings multiple times per year, it can be hard to dial in on just what is causing those changes.
Hence, it’s quite common for eCommerce SEO companies to disagree on what exactly is (or isn’t) a ranking factor, and just how pointedly it will affect an online store’s organic rankings.
However, there’s little disagreement among the best eCommerce consultants over these observations.
1. Content is a critical ranking factor
All things being equal, a website with quality long-form, SEO-optimized CMS and blog pages, and conversion-rate-optimized category and product pages, will rank much more effectively than one without them.
Duplicate content, thin, watery, unengaging content, and
Shopify is one of the best eCommerce platforms out there right now, but this fact won’t matter if no one can find your website!
While there are a bunch of mainstream methods to promote your website, whether via social media or influencer marketing, these approaches have a tendency to be out of budget. Unfortunately, they do not guarantee exposure to a large audience. So it’s best to go for a method where there is already a substantial amount of users you can redirect to your website, and that’s what Search Engine Optimization or SEO can do for your business.
Did you know that there are approximately 99,00 searches on Google every single second? Consumers are constantly looking for products and services on-demand or most convenient to them. It could be your product and service they’re clicking on if only you’ve taken the Shopify SEO company advice given to you during your business’ early days.
So if you’re looking to further understand how you can capitalize on the gargantuan opportunity
There are many ways you can grow a business online, but not all of them can provide near-immediate results. While there are strong advantages of playing the long-game in terms of building your brand online, sometimes you need a quicker turnaround, and that’s where eCommerce PPC shines.
Properly implemented eCommerce PPC can be a massive boon for any business or online store, because it gives you the ability to control web traffic at will. Of course, if done improperly, it can simply be a money sink that attracts a ton of people who will click off your page and won’t buy your products. This is one of the many reasons why only an elite agency with the right tools and skills should be managing such a campaign for you.
What PPC through Google Ads does is essentially build a bridge between your products and your potential customers through specific and refined targeting parameters. Because Google records so much important data about our spending habits, website habits, and so on, they are
SEO and brand awareness go hand-in-hand in today’s eCommerce world. The right Shopify SEO Services can bring your brand to life by providing authority and traffic, which translates to sales. SEO plays a huge role not only in how a brand is perceived but also in how it performs.
This may sound strange if you are not familiar with all of the particulars of SEO. You may be wondering what exactly does keyword research and alt tags have to do with your brand image? This is a valid question, but as we delve further into the digital age and more business than ever is being conducted online, it’s crucial to keep in mind that SEO acts as a combination of marketing, design, and sales all rolled into one.
Shopify may provide the platform from with which to build a powerful eCommerce website that hosts all of your products and gives you a way to communicate with your customers, but what good is it if no one finds your website and it doesn’t come up in the first few search results for any of your
The online marketplace is rife with competition, even in niche markets that were once fairly open for growth. Nowadays, online consumers have a wealth of information about just about anything they want to know right at their fingertips. That’s good news for you because it means customers can shop your online store from their phones and laptops, but the other edge of that sword is that they can find your competitors just as easily.
There are multiple different avenues that you will want to evaluate that can help you grow online traffic to your store and help you build brand awareness for your eCommerce business. One of the most immediately effective of these options is eCommerce PPC, or Pay-Per-Click.
As we mentioned earlier, customers can find you and your competitors just as easily from their computers and mobile devices. What we didn’t mention is that you and your customers might be competing on the same keywords and search terms for traffic to each of your businesses. An eCommerce
