Since Google plays its algorithms and other proprietary technologies extremely close to the vest, there’s little agreement over what works (and doesn’t) in digital marketing strategies.
Specifically, with respect to eCommerce search engine optimization, where Google core updates can seem to make or break organic rankings multiple times per year, it can be hard to dial in on just what is causing those changes.
Hence, it’s quite common for eCommerce SEO companies to disagree on what exactly is (or isn’t) a ranking factor, and just how pointedly it will affect an online store’s organic rankings.
However, there’s little disagreement among the best eCommerce consultants over these observations.
1. Content is a critical ranking factor
All things being equal, a website with quality long-form, SEO-optimized CMS and blog pages, and conversion-rate-optimized category and product pages, will rank much more effectively than one without them.
Duplicate content, thin, watery, unengaging content, and
