Facebook is still the heavyweight in the world of social media and presents massive eCommerce opportunities if you know how to take advantage of its tools. Facebook advertising services allow you to get your products in front of more people and ultimately build your brand.
The popular view is that Facebook is on the decline, and while this may be true in terms of organic growth and the youngest demographics, Facebook is still one of the leading places for businesses to turn a profit online. Millions of people log on to Facebook every day and make purchases either directly from the site or from ads that they click on. People are developing new eCommerce brands from scratch using Facebook’s powerful marketing arsenal.
The question is, what is the advantage of using Facebook over other social media platforms, or other platforms in general, such as Google? The reason why Facebook advertising services can be so effective is that Facebook, perhaps more so than any single place online, has ad targeting down to a science.
Through years of collecting data based on user interests, likes, dislikes, music tastes, food preferences, click habits, hobbies, income levels, and more Facebook has created the perfect platform for hyper-targeted advertising. Even Google, with all the information it has based on search history and behavior, comes up short in certain areas when compared to the massive amount of specialized data that Facebook has at their disposal.
While some look at these data collecting methods as unscrupulous, the truth is, they are a business owner’s dream. Being able to specifically target exactly the right people for your product or brand means that you will save a ton of money on advertising. Instead of trying to cast a wide net, you are homing in on a specific target, which is far more powerful and gets much better results.
Finding Facebook Advertising Services That Are Right For You
With all this power and functionality comes a lot of complexity. Running a Facebook marketing campaign is not for the faint of heart, and indeed should only be handled by trained professionals with years of experience and the proper knowledge of marketing, SEO, and eCommerce in order to get the results you need.
If you want the full power of Facebook advertising services, you need a team of experts who know the platform inside and out and who have a record of producing high-level results for clients. Genius eCommerce is the agency you need in your corner for all aspects of eCommerce marketing, including Facebook. They know exactly how to properly target your prospective clients and design creatives that convert.
Don’t leave your Facebook advertising to amateurs, and refrain from trying to pull it all off by yourself. Enlist the help of eCommerce professionals who will connect your product with the perfect customers and will help save you money with their efficiency and success rate. Contact them today at 267-225-1946 and their team will be happy to help you achieve your Facebook goals.
