Anyone competing in the world of eCommerce knows that Amazon is almost always going to be the top dog for sales in any business to consumer industry. Last year Amazon was averaging approximately 4000 sales per second and, with this kind of customer base, their growth shows no signs of stopping. Many businesses see these figures and accept the old adage “if you can’t beat them, join them.” If you have your products listed on Amazon’s marketplace, the secret to beating the competition is a well-executed Amazon PPC ad campaign. If you are new to selling on Amazon, the team here at Genius eCommerce can help you stand out in this massive marketplace.
So what is Amazon PPC?
The PPC services on Amazon are similar to the Googe PPC campaigns your business might already be familiar with. You choose products you want to highlight and the keywords you are targeting in association with those products. When users search Amazon for your keywords, your ads have a chance of appearing with the search results. If a user clicks one of these ads, you pay for that click and the user is directed to your product’s page. Amazon offers a few different ad styles to use with their PPC services. The types of adds include:
● Product Display Ads - Your product ads can appear in several places. They might be at the bottom of the results page, on the right side of the page, or you can see them on product pages below the add to cart icon.
● Sponsored Product Ads - These ads may show up on the search results page or on other product detail pages. You can also use Amazon’s extended ad network to move these ads off Amazon to target users who viewed your products without completing a purchase.
● Sponsored Brand Ads - These ads will promote your brand and can feature several products at once. They can appear above the search results or in a few locations below the results. Typically these ads will direct users to a page containing all of your Amazon listings.
Is Amazon PPC right for your business?
If you are selling products on Amazon, these campaigns can be an amazing way to increase sales. Like any PPC campaign, the trick is finding the correct keywords and optimizing where your money is going to ensure the best ROI. This is where the PPC team at Genius eCommerce can help. We know how to research and track your keywords to ensure that you are only investing in ads that are leading to conversions.
So if you have been on the fence about starting an Amazon PPC campaign, let us help make the process easier. Our Amazon PPC management service is the perfect way to take the guesswork out of planning your campaign. If you’re ready to let our team of PPC experts manage your Amazon campaign, you can visit our site today to request a quote.
