It doesn’t matter what type of Marketing Strategy For eCommerce option you use; there are always disadvantages to every choice. For a marketing plan to be successful, you should engage a few different approaches to avoid putting all your eggs in one basket. After all, in the business world, a perfect marketing strategy is non-existent. Therefore, it is crucial for a business owner to examine every type of marketing effort to determine if the benefits outweigh the drawbacks.
Endorsements from Celebrities
A popular option utilized by larger companies is the use of celebrity endorsements. The benefit of this marketing strategy is the ability to capitalize on the celebrity’s goodwill that can help raise the public. However, there is a severe disadvantage to using stars because if the figure has any issues with public relations, it will affect your overall brand identity.
Long-Term Sales Promotions
Another common marketing strategy for eCommerce tactics is to offer sales promotions to entice buyers to try your products or services. However, it is important to remember the longer you let your sales continue, the more likely you will decrease the value of your items. For instance, a restaurant offers a long-term promotion providing a significant discount on children’s meals to entice families to come to their restaurant. Once the promotion ends, the families may have issues paying (as they now consider the lower priced options as the norm).
Online Marketing
From search engine optimization (SEO) to direct marketing, and blogging to social media marketing (SMM), online marketing incorporates a wide array of different strategies for businesses. While these marketing campaigns offer a wide variety of perks, there are also a few significant disadvantages. These drawbacks can include:
• Complexity - Online marketing offers a wide range of marketing strategies, and each has their complicated plan of action to be successful. Due to this, it is quite simple to become confused on how to choose the most profitable techniques for your business.
• Limited Customer Contact - While the internet offers a broader range for clientele (with the opportunity to sell worldwide, depending upon the business), companies who only carry out their business online generally do not have as strong of a personal customer rapport as traditional in-store options. Therefore, it is easier to lose customers to competitors.
• More Available Information - While information is a good thing, it can also hurt you. Having an online business provides access to unlimited information, so much that people are drowning in the amount of data they can find. This excess of information allows a person to research your products or services more than those walking into a retail store and, due to this, it is much easier to lose clients to your competition.
For more information on marketing strategy for eCommerce options, check out Genius eCommerce today. Their site is full of eCommerce news, tips, advertising and marketing approaches, and a vast library of knowledge to ensure you understand the perks and drawbacks of the different areas of eCommerce.
