If you’re selling online you’ve probably put plenty of time and resources into the layout and functionality of your online store. Even if you’ve found a way to do so efficiently, it’s well worth the effort. User experience is one of the determining factors in whether or not a visitor to a web store will end up being converted into a customer. Things like the speed of your pages, whether or not the layout and information make sense in context, and the number of steps involved in your checkout process can all be wins or losses for your eCommerce store.
Therefore it makes sense to labor over the design and layout of your web store to offer the best quality user experience that you can provide visitors to your site. After all, if you yourself were shopping online, how long would you stay on a website that looked like it belonged in the last decade, regardless of what it promised?
Here’s the thing. Even if your web pages are crisp and clean, offer poignant information, great product photos, and make it easy for your customers to find what they want and even check out, what can you do when your website isn’t getting the traffic you know it deserves? If your website is suffering from low traffic, it might be worth your while to see what benefits an eCommerce PPC campaign can have for your brand awareness and traffic to your store.
Sometimes working in conjunction with an eCommerce SEO campaign, an eCommerce PPC campaign can have pretty immediate, sometimes even dramatic, effects on the traffic to your website. Especially when you work with a partner that has experienced years of success crafting PPC campaigns for eCommerce clients, a PPC campaign can ramp up your traffic.
While some partners might just throw keywords at the dartboard and hope some stick, the team at Genius eCommerce by 1Digital Agency will dive into your industry and research what keywords customers are searching for and what keywords competitors are having success using. They’ll craft a special, individualized eCommerce PPC project for your business with a custom set of keywords and creatively designed ads. They even figure out where and when it will be most lucrative to post your ads to generate the most traffic to your site.
An eCommerce PPC campaign like this can help you link up with the clients that were looking for your products but just weren’t aware of your brand. It can also help spread brand awareness generally, and the more people are aware of your brand the more your equity will grow. In fact, the brand equity you develop during a PPC campaign can have lasting effects on the value of your brand and the volume of your sales.
An eCommerce PPC campaign just might be the thing you need to ramp up traffic to your store. Especially if you already know your current customers are satisfied with your products and the experience your online store offers, connecting more of the dots might just take the initiative of a carefully crafted PPC campaign from the experts at Genius eCommerce by 1Digital Agency. To learn a little more about what a PPC campaign can do for the traffic to your organization, contact info@1digitalagency.com today.
