The online marketplace is rife with competition, even in niche markets that were once fairly open for growth. Nowadays, online consumers have a wealth of information about just about anything they want to know right at their fingertips. That’s good news for you because it means customers can shop your online store from their phones and laptops, but the other edge of that sword is that they can find your competitors just as easily.
There are multiple different avenues that you will want to evaluate that can help you grow online traffic to your store and help you build brand awareness for your eCommerce business. One of the most immediately effective of these options is eCommerce PPC, or Pay-Per-Click.
As we mentioned earlier, customers can find you and your competitors just as easily from their computers and mobile devices. What we didn’t mention is that you and your customers might be competing on the same keywords and search terms for traffic to each of your businesses. An eCommerce PPC campaign is one channel that you can take in conjunction with your other digital marketing initiatives to help grow traffic to your website.
It all starts with keyword research to build a solid foundation in a keyword strategy. For example, if you partner with Genius eCommerce to handle your eCommerce PPC campaign, they will take an in-depth look at the keywords your competitors are using effectively to drive traffic to their store. They will also consider the keywords that customers are searching heavily to find opportunities for your business to capitalize on those high volume keywords for which your competitors might not be ranking as highly. Furthermore, they’ll investigate your business’ core competencies and products to figure out how to align them with keywords for a PPC strategy.
Then they’ll go about crafting your PPC advertising strategy so that you use the right combination of keywords in your efforts and that your ads appear in the right place, at the right time, to the right audience. There’s no sense in advertising to viewers that have no interest in your products - that would result in a click-through and a bounce - which is something else that Genius eCommerce will help you avoid. They’ll carefully monitor the progress of your campaign, follow the success of specific keywords and ads and make adjustments to capitalize on the greatest opportunities while cutting costs by eliminating the chaff.
What does all of this result in? A well-crafted eCommerce PPC campaign such as that you’ll receive at the hands of Genius eCommerce is likely to result in a fairly immediate spike in traffic to your store. Getting more of your target audience in front of your products is one of the keys to success. Since they were already searching for your products in the first place but might not have been aware of your brand, driving that traffic to your store with a PPC campaign can be very effective in boosting conversions. It’s also a prime opportunity to incorporate it with other marketing efforts, such as SEO and social media campaigns. To get started crafting a customized eCommerce PPC strategy for your business, contact Genius eCommerce today at info@geniusecommerce.com today.
