There’s more to eCommerce these days than simply purchasing a domain and uploading some products onto a website. To succeed, you need to start with the right platform and then ensure that your website is adhering to what the search engines are looking for.
BigCommerce is a powerful eCommerce solution that serves as the perfect starting point for any online store, but that’s all it is: a starting point. To truly give your business that push it needs, your BigCommerce SEO has to be properly optimized; otherwise, you will get buried in the Google search results and no one will be able to find your products.
Unless you want to spend a fortune in paid ads and other marketing efforts, BigCommerce SEO is essential for your store’s success. Right now, search engine optimization is the number one way to grow your business organically online. By tweaking and optimizing the backend and frontend of your website, as well as creating the right content that will attract your customers, you will essentially be sending a signal to Google that says “rank me higher.”
There can be no question, BigCommerce SEO matters more than you think. The difference between page 1 and page 2 search results can be massive, and that disparity increases the further down in the rankings you are. In a competitive market where you’re vying for attention against dozens of other stores, you won’t get seen unless your website is optimized.
Though it may be true that BigCommerce has made building a storefront rather painless, there are still many factors to consider in order to make sure your website is actually performing. Optimized images, proper product titles that include long-tail keywords, metadata, page load speeds, caching, user experience, and blog content are just some of what goes into a successful online store. Building your website with BigCommerce is just the first step. After this, it’s up to you to invest in the right services that will propel your business to the next level.
Where to Find BigCommerce SEO Services
Due to the technical nature of SEO, it’s not something you want to handle on your own. Without in-depth knowledge of how to scout for keywords, optimize page load times, and create high-quality content that the search engines love, you’re just going to be fighting an uphill battle.
Instead, you’re far better off investing in professional SEO services from a vetted agency that has a team of experts that tackle SEO challenges and provide eCommerce solutions on a daily basis. Such an agency has the manpower and expertise to truly help your business excel, even in a competitive online market.
Genius eCommerce is an agency that specializes in search engine optimization for BigCommerce stores and can provide that above-and-beyond level of skill and knowledge that you can rely on to get your products ranking on the first page of Google. Get in touch with them today if you want to capture the power of SEO in and conquer your niche.
